Self-Sovereign Identity (SSI) has. By giving you control over your digital identity and allowing you to share specific information, SSI can help tailor digital services to your unique needs and preferences. Let’s explore how you can benefit from personalized services based on SSI with some simple examples.
Self-Sovereign Identity can significantly improve how you access and benefit from personalized services, tailoring them to your unique needs and preferences. There is immense potential to revolutionize the way you interact with digital services in a new and efficient way. By giving you control over your digital identity and the information you share, SSI enables a more customized and enjoyable digital experience.
Let’s explore some examples of how you can benefit from personalized services based on SSI:
Example 1: Personalized Shopping Experience
Imagine you are shopping online for clothes. With traditional online shopping platforms, you may need to browse through countless items and filter through various categories to find the right products. Your shopping preferences are stored and owned by the retailer you transacted with. You cannot move those preferences to the new retailer in web2.However, with SSI, you can securely store your preferences, such as your clothing sizes, favorite brands, previous purchases, and style preferences, in your digital wallet.By sharing these preferences with the online shopping platform of your choice, the website can offer a personalized shopping experience, recommending items that fit your unique tastes and requirements. This saves you time and effort and helps you find the perfect items more easily.
Example 2: Customized Healthcare Services
When visiting a new healthcare provider, you must often provide your medical history and fill out forms with your health history. With SSI, you can securely store your medical records, allergies, and preferences (e.g., preferred communication method) as verifiable credentials.By sharing this information with your healthcare provider, they can tailor their services to your specific needs and preferences, ensuring you receive the most appropriate care. For example, they could provide appointment reminders via your preferred communication method or prescribe medications that are compatible with your allergy.
Example 3: Tailored Educational Resources